Getsocio case: 70 times organic growth in highly competitive niche

Aleksey Andrusenko
Aleksey Andrusenko 
May 4, 2017 | 8 min. reading

Have you ever been in a situation when it is impossible to get more search traffic for your business than you have now?

Or when competition for keywords is so high that there is no sense to strive for them?

There is a way out.

Additional search traffic in the business related niches.

In this case you will learn how to get traffic (convertible into leads) in a highly competitive niche.

Customer

Getsocio is an e-commerce platform for small business which allows to create an online store website without having programming skills.

Getsocio — e-commerce platform for SMB

  • The project was not promoted previously.
  • Initial search traffic — up to 20 daily visitors.

Competitors

  • Shopify
  • Wix

Result

Search traffic increased 70 times — from 20 to 1400 + daily.

Example, search traffic, April 2016 — April 2017
Example, search traffic, April 2016 — April 2017

The number of target actions made also increased.

Example, one of the goals for creating a website on the platform
Example, one of the goals for creating a website on the platform

Difficulties

  • Huge competition for search queries.
  • Competitors with budgets worth millions.
  • No brand recognition.

Important!

This case does not describe a number of simple steps made to improve online visibility of the business.

The case focuses on solutions which allowed to get much search traffic in a highly competitive niche without large budgets.

Why we had to turn to traffic from business related niche

Shopify, Wix, and Bigcommerce are competitors dominating in search results.

To at least come close to top 10 results for money generating keywords, you need to make huge investments into link building and PR of the product.

Analysis of «ecommerce website builder» keyword in Ahrefs.com
Analysis of «ecommerce website builder» keyword in Ahrefs.com

The example shows that it is necessary to get over 110 referring domains to a page in order to rank in top 10 for a certain query.

Besides, getting links to a product page is a serious challenge.

Paid traffic?

Keyword analysis example, Semrush.com

Example, keyword analysis in Semrush.com

It’s not an option as the cost of 1 click is over 38 US dollars.

Competition made us look for alternative methods of getting free search traffic.

Strategies to get additional search traffic in highly competitive niche

Content marketing

It will be a very converting channel if done correctly.

For effective content marketing a SEO specialist and copywriter should:

  • deep dive into the product;
  • communicate with the product team;
  • understand problems of the target audience;
  • monitor the niche trends.

Want to know more?

Read our case about IT company promotion through content marketing. More details about content marketing and other strategies to attract search traffic. Recommended!

Landing page generation

The aim is to create pages which will be of interest to customers before registering their first domain or ordering to build an online store.

What we decided to create:

  • business name generator;
  • slogan generator;
  • guides how to sell various products online.
One of the landing pages created
One of the landing pages created

Besides, all the above types of pages were divided into niches. So, we created dozens of pages like:

  • cafe name generator;
  • coffee shop name generator.

or

  • how to sell shoes online;
  • how to sell handmade online.

How strong is competition for such queries?

Overview of «cafe name generator» keyword in Semrush.com
Overview of «cafe name generator» keyword in Semrush.com
Overview of “cafe name generator” keyword in Ahrefs.com
Overview of “cafe name generator” keyword in Ahrefs.com

Thus, under this strategy we created dozens of pages with very low competition but quite high volume.

The point is that people asking about setting up their business or generating a name for it will need a platform for a quick start. We decided to play on it.

Do you think our strategy will suit you?

Read our case about attracting over 100 000 search traffic daily to the niche content website.

Result

The chosen strategy has quickly brought results even without building links to generated pages.

There were some mistakes though. Read further.

Traffic for slogan pages:

Traffic example

Traffic for business name pages:

Business name generator traffic

Traffic for pages how to sell online:

Search traffic example for nich businesses

Important conclusion

Landing page generation strategy is suitable where a visitor expects to get service, instead of content. Or you are able to write a lot of unique content.

Those pages which did not require unique content succeeded.

Those requiring unique content didn’t grow.

Completing goals

In conclusion I would like to mention that the strategy caused a rise in the number of goals completed.

Example, one of goals for creating a website on the platform
Example, one of goals for creating a website on the platform

Not all the projects can get traffic only through landing page generation and there should be a focus on building links. Read our case about promoting educational start-up Ratatype through link building.

Leave a comment

Your email address will not be published. Required fields are marked *

Comment*
Name*
Email*
Website