SEO
US Gourmet Ecommerce

SEO strategy for US Gourmet Ecommerce

Market: USA

Our team fixed website technical errors and created an effective SEO strategy. As a result, organic search has become the most profitable traffic channel within 5 months.



The company was founded in the late 90s with the opening of a local retail store in Manhattan offering goods and souvenirs from Eastern Europe and CIS countries. In 2006 the company rolled out its own website and started to send grocery across the US and Canada. From 2012 to 2014, driven by opening its own warehouses in NY and launching two more online stores, the business was scaling up continuously. 2017 was the point where RussianFoodUSA became the most visited ecommerce among those offering Russian food products in the US.

Traffic
+175%
Our SEO solutions show the effectiveness and the client got rapid traffic growth.
The focus on the user experience improvement has yielded good results.
Transactions
+261%
Revenue
+385%
A comprehensive digital marketing strategy becomes the key to the success of the RussianFoodUSA grocery eCommerce project.

Livepage SEO team did a huge amount of work. The team thoroughly worked on the technical optimization of the website, excluding both real and potential issues that helped rapidly improve our Google search rankings.

Summing up: we’ve got the tasks, found the solution, and brought great results!

Anna Bychkova
Product owner
Key success factors
Responsiveness
Quick and competent correction of technical errors made during the website moving to a new domain allowed us to grow traffic and website rankings.
Decision Efficiency
Livepage team has found traffic growth points for the business. 20% of work, efforts, and resources yield more than 80 percent of results.
Content Quality
The creation of high-converting content led to a significant increase in search traffic, conversion, and income.

SEO strategy for Gourmet Ecommerce

We started working with the RussianFoodUSA retail online store in August 2018. During 5 months, the number of unique visitors per day increased from 230 to 650+.

Organic traffic growth for US Ecommerce
Organic traffic growth (Sept. to Dec. 2018)

Start

Before we started the work, the website moved to a new domain and lost 1/3 of the traffic.

Tasks from the client included:

  • Fixing errors when moving to a new domain
  • Increasing traffic and sales in the USA region

The following was achieved:

  • We analyzed the process of moving the website to a new domain, as a result, critical errors were identified and recommendations were made to correct them.
  • We create SEO strategy in order to improve website rankings and help the client get more sales.

After implementation, the website traffic immediately increased.

Search Traffic Growth after implementing SEO recommendations
Search Traffic Growth after implementing SEO recommendations

Next Steps

We did the niche and competitors analysis. As a result, we created an effective and low-cost digital marketing strategy.

It included the On-Page SEO and conversion-oriented content marketing, which increased the user’s willingness to purchase.

So we did the following work:

  • Created and implemented meta tags templates for all page types;
  • Every month, we intensively worked on the website’s pages that were the top priority of the business and brought the most sales. Our goal was to help the client get more sales and grow business.

This allowed us not only to continue to increase traffic with minimal expenses but also to significantly increase sales of Gourmet eCommerce.

Thus, website traffic increase by 175.59%, the number of transactions increased by 261.22%, and the revenue of the online store rose by 385.31%.

Results of the implementation of an effective SEO Strategy (Aug. to Dec. 2018)
Results of the implementation of an effective SEO Strategy (Aug. to Dec. 2018)

Results

Timely identification and subsequent correction of website errors allowed us to return the lost website rankings and traffic after moving to a new domain.

Thanks to the creation of an effective SEO strategy for the RFU Gourmet eCommerce, we increased the traffic and revenue several times with minimal investment.

Livepage team can help your business drive sales and improve the profitability of your online gourmet store!

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